mandag den 9. maj 2011
As Sony counts hacking costs, analysts see billion-dollar repair bill
The recent data breach involving Sony Corp.'s online videogame services has knocked more than 6% off the Japanese electronics maker's shares, with some analysts estimating the incident could cost the company over a billion dollars as it takes steps to soothe and protect customers.
What might be more difficult to quantify, though, is the potential impact on Sony's future business prospects: if data security concerns damage Sony's brand image, some say that could undermine the company's efforts to establish a business model that links gadgets to an online network of games, movies and music.
"It could take months for the security woes to settle, and how this may affect consumer confidence in Sony's online services in a long run is harder to assess," said Mizuho Investors Securities analyst Nobuo Kurahashi.
Kurahashi estimates that the data breach will cost Sony about Y100 billion, or $1.25 billion from lost business, various compensation costs and new investments--assuming that no additional security problems emerge. The cyber attacks on Sony in recent weeks involved the theft of personal data that include names, passwords and addresses from accounts on its PlayStation Network and Sony Online Entertainment gaming services. Sony has also said that more than 10 million credit-card numbers may have been compromised.
What might be more difficult to quantify, though, is the potential impact on Sony's future business prospects: if data security concerns damage Sony's brand image, some say that could undermine the company's efforts to establish a business model that links gadgets to an online network of games, movies and music.
"It could take months for the security woes to settle, and how this may affect consumer confidence in Sony's online services in a long run is harder to assess," said Mizuho Investors Securities analyst Nobuo Kurahashi.
Kurahashi estimates that the data breach will cost Sony about Y100 billion, or $1.25 billion from lost business, various compensation costs and new investments--assuming that no additional security problems emerge. The cyber attacks on Sony in recent weeks involved the theft of personal data that include names, passwords and addresses from accounts on its PlayStation Network and Sony Online Entertainment gaming services. Sony has also said that more than 10 million credit-card numbers may have been compromised.
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6 kommentarer:
Wow it just gets worse and worse for Sony
Ouch didn't think it was that bad :S
I thought this whole hacking ordeal would've been dealt with by now... Sony, don't you have ANY resources? Sigh...
Sony is in big shit with PSN u_u
Sucks to be them.
that sux .-.
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